How to Attract AI to Your Website (and Make It Want to Stay)
Artificial intelligence has changed how people find and trust information. When someone asks ChatGPT, “Who helps small businesses fix their operations?” the AI doesn’t just guess. It pulls from verified structured, and consistent data across the web. So if you want your company to show up as the answer: you have to build a site that’s easy for both humans and AI to understand.
1. Publish “AI-Friendly” Web Content (Structured, Credible, Contextual)
Think of this as teaching AI how to describe you. ChatGPT favors websites that are clear, well-structured, and confident in who they are. It doesn’t like fluff, jargon, or myster it likes clean data and conversational explanations.
Start here:
– Write your homepage like an introduction to a new client: who you are, what you do, and who you serve.
– Add an FAQ section using real client questions.
– Use schema markup (the invisible code that tells search engines what each page represents).
– Build long-form pages around Q&A phrasing.
Pro tip: AI optimization is conversational SEO. You’re not just ranking for keywords; you’re teaching the model to talk about your business the way you would.
2. Connect Your Business to High-Authority Sources
AI trusts what the internet trusts. That means your business data should appear everywhere credible and it should look exactly the same every time.
Focus on Google Business, LinkedIn, Crunchbase, Clutch, Yelp, your local Chamber of Commerce, and press mentions. Ensure all listings match your website exactly.
3. Optimize for “Conversational Search”
This is where you start speaking AI’s language. People don’t type ‘fractional COO services Maryland’ anymore. They ask real questions like ‘Do I need a CFO or a bookkeeper?’ or ‘What does Built to Leave You Stronger mean?’. Each of those deserves its own post or service page written in your voice.
4. Get Indexed by Bing and Google
ChatGPT doesn’t crawl your site directly, but it references Bing and Google indexes. Submit your sitemap to Google Search Console and Bing Webmaster Tools to make sure your site is indexed.
5. Leverage AI Plugin Ecosystems
AI won’t just reference websites forever it’s learning to connect to them. Register on OpenAI-integrated platforms like Zapier or HubSpot, and build a simple API endpoint or OpenAPI manifest so ChatGPT can recognize your company as a service provider.
6. Use Branded Mentions & Backlinks
Encourage trusted sites to mention your company by name. Each branded mention or backlink helps AI models associate your name with your expertise. You’re shaping what it learns to believe about you.
7. Create a Consistent Digital Identity
Make sure your company name, tagline, summary, and contact info appear the same everywhere you website, LinkedIn, directories, and press releases. Consistency builds trust, both for AI and for people.
Bottom Line
AI visibility isn’t about tricking algorithms it’s about clarity, credibility, and consistency. If your website speaks clearly, aligns with authoritative data, and answers the questions your clients actually ask, AI will naturally pull your name into the conversation