The Roch Company, Acquires CEI Specialists, Expanding Its Reach Beyond Fractional Services
Odenton, MD — October 22, 2025 — The Roch Company, a Maryland-based consulting firm recognized for its transformative fractional leadership services, announced today the acquisition of CEI Specialists, a boutique business strategy and operations consultancy known for its tailored, specialist-driven approach to helping small and mid-sized businesses achieve growth and stability.
The merger represents a significant step forward for both organizations, aligning two compatible visions centered on clarity, execution, and improvement. Together, the companies aim to deliver an expanded suite of services designed to help business owners strengthen their internal operations, fill departmental gaps, and position their companies for sustainable success.
A Strategic Step Forward
The Roch Company, founded in 2020, built its reputation on providing fractional C-Suite services offering small and medium-sized businesses the expertise of a Chief Operating Officer, Chief Financial Officer, or Chief Marketing Officer without the cost of a full-time executive. Over the past five years, Roch has developed a distinctive model that emphasizes building businesses from the inside out. Its consultants focus on stabilizing operations, reducing inefficiencies, and aligning day-to-day processes with the organization’s long-term goals.
“The acquisition of CEI Specialists was a strategic move that allows Roch to increase its offerings for our customers,” said A. Beam, CEO of The Roch Company “We’re moving beyond traditional fractional services by bringing in subject-matter experts who can fill key departmental gaps at our clients’ sites. This partnership strengthens our commitment to what we call our ‘just cause’ To build a business world where every person is empowered to grow, lead, and share in the success they help create; strengthening companies, communities, and the world around them.
Beam, a seasoned operations and finance leader with more than two decades of executive experience, has led Roch’s evolution from a lean consultancy to a regional leader in integrated business solutions. Under her guidance, Roch has focused on a simple but powerful principle: stability creates opportunity.
The acquisition of CEI Specialists underscores that philosophy transforming Roch’s existing model into a comprehensive ecosystem of experts capable of addressing not just leadership voids but also specialized operational needs in finance, marketing, technology, and training.
CEI Specialists: Building Momentum Through Clarity, Execution, and Improvement
Founded in 2022, CEI Specialists quickly gained traction in the Mid-Atlantic business community for its disciplined, yet deeply personal approach to consulting. The company’s name an acronym for Clarify, Execute, Improve captures the essence of its mission: to help entrepreneurs and small business owners identify obstacles, implement actionable plans, and sustain measurable growth.
CEI’s founders recognized a recurring pattern among small business owners. Many possessed exceptional technical or creative skills but struggled with the “business side” of their operations processes, finances, and scalability. CEI was created to close that gap.
By embedding specialists directly into client operations, CEI offered more than strategic advice it provided executional support. The firm’s model combined the personalized care of a small consultancy with the structured accountability of a larger advisory firm. CEI’s consultants became a trusted extension of each client’s leadership team, helping them not only plan for success but also operate for it.
From 2022 to 2025, CEI accelerated growth for dozens of companies across service industries, professional firms, and startups. Their work focused on uncovering what each business was missing he “essential ingredient” that could unlock higher performance, revenue, and culture alignment.
“We built CEI around the belief that clarity creates momentum,” said CEO of CEI Specialists, “Our team’s success came from pairing specialists with business owners who needed a second set of hands and a sharper lens. Joining Roch allows us to elevate that mission, giving us the scale and resources to serve more organizations with the same precision and care that defined CEI.”
Why This Merger Matters
The merger positions The Roch Company as a full-spectrum business partner for individual owners to companies nearing 20 million in revenue organizations that often face growth constraints due to limited internal expertise, overextended leadership, or fragmented operational systems. By combining Roch’s fractional executive model with CEI’s specialist-driven consulting approach, the unified company can now provide both strategic leadership and hands-on implementation.
“Small businesses don’t just need advice they need execution,” said Beam. “With CEI on board, we can offer both. This acquisition gives our clients access to professionals who can step in as temporary or part-time experts, ensuring projects don’t stall and goals aren’t left on the whiteboard.”
Industry observers note that the merger aligns with a broader trend: the rise of “fractional ecosystems” in consulting. As companies increasingly seek flexible expertise rather than full-time hires, firms like The Roch Company are evolving into hybrid consultancies that combine strategic leadership with specialized operational delivery.
The deal also reflects a shared set of values between the two organizations. Both Roch and CEI operate on the premise that business improvement begins internally with people, processes, and clarity of purpose. Their mutual emphasis on partnership and persistence forms the foundation for what each calls “healthy business growth.”
A Shared Commitment to Mission
CEI’s mission; to deliver the essential ingredient every business needs to grow fits seamlessly with Roch’s long-standing vision of helping companies strengthen their foundations. The cultural alignment was one of the most compelling factors behind the acquisition, according to both leadership teams.
“We saw in CEI a mirror of our own philosophy,” said Beam. “They believed in getting their hands dirty working alongside owners to solve real problems. That’s how we built Roch, too. When two teams share the same heartbeat, the combination becomes powerful.”
For Beam and her leadership team, the acquisition is about more than expansion it’s about purpose. Roch’s “just cause” has long been to support small business owners who carry the weight of their company’s success on their shoulders. Many of Roch’s clients are founders and entrepreneurs who built their businesses from the ground up but found themselves overwhelmed by the growing demands of operations, finances, and personnel.
“Every action we take is focused on helping businesses and people regain their strength,” Beam said. “We believe stability creates opportunity. Rebuilding what’s broken takes more than quick fixes it takes partnership, purpose, and persistence.”
That purpose will now expand through CEI’s integration, allowing Roch to support not just the leaders of small businesses but also their teams. The CEI Specialists’ framework pairing trained professionals directly with clients to tackle their unique challenges will be fully incorporated into Roch’s service model by early 2026.
Operational Integration and Future Plans
In the months ahead, Roch and CEI will begin a phased integration, combining teams, systems, and branding. CEI Specialists will operate under the The Roch Company name, with service offerings reorganized into five primary categories:
- Strategic Advisory & Fractional Leadership – Continuing Roch’s legacy of providing part-time executive expertise in operations, finance, and business development.
- Specialist Deployment – Leveraging CEI’s model of embedding subject-matter experts to fill departmental gaps, train staff, or manage transitional projects.
- Leadership & Team Development – Expanding CEI’s successful leadership coaching and team-building programs.
- Sales Strategy & Business Acceleration – Combining Roch’s sales leadership experience with CEI’s data-driven growth methods.
- Technology & Systems Optimization – Offering scalable solutions for ERP, CRM, and automation integrations that streamline small business operations.
Closing Thoughts
As both organizations prepare for integration, the tone remains optimistic, grounded in shared respect and a united vision for the future.
The Roch Company’s leadership team is enthusiastic:
“This acquisition brings together two like-minded teams committed to helping businesses grow stronger from the inside out,” said Beam. “It’s not just a transaction it’s a transformation. And it’s only the beginning.”
With a combined legacy of operational excellence, financial stewardship, and people first leadership, Roch Inc. and CEI Specialists are poised to redefine what partnership means in the world of small business consulting.
About The Roch Company.
Founded in 2020 and now headquartered in Odenton, Maryland, The Roch Company. provides fractional executive leadership, strategic advisory, and operational improvement services to small and mid-sized businesses across the U.S. The company’s mission is to help organizations build strength, stability, and growth from the inside out.
About CEI Specialists
Established in 2022, CEI Specialists focuses on business transformation through its “Clarify Execute Improve model, pairing subject-matter experts with business owners to accelerate growth and close operational gaps. CEI has helped numerous companies identify their missing ingredients for success, driving measurable results and sustainable improvement.
Media Contact:
The Roch Company. Communications Office
Email: info@therochcompany.com
Website: www.TheRochCompany.com
